Visiting art galleries or as they call it “Gallery Hopping” is always a beautiful experience. Captivatingly
gorgeous paintings that have a story of their own. Sometimes it feels like you found yourself in the form
of a painting. And sometimes, paintings hold such a hold on you with their beauty that one feels like
stepping inside them and experiencing the art in real time. Immersive art makes that possible. The
immersive art experience takes the help of Ai and VR systems to bring art to life.
Museum spokespeople may use buzzwords like “engagement” and “immersion” to signify a focus on
accessibility for a wider range of visitors. However, it also refers to a method of exhibition design or a
kind of art that uses exhibition design to completely change a place.
The immersive art experience exceeds the expectations and visions a viewer may have had. Along with
sight, it frequently appeals to hearing, touch, and smell. It’s not like a painting, where the picture is
contained within a frame, or a sculpture, where the shape is contemplated from a variety of angles
while remaining fixed as the focus of the viewer’s attention.
It is a 360-degree experience where your eyes, ears, and mind have an artfully beautiful journey.
What Makes the Immersive Art Experience?
Art installations known as immersive art experiences employ technology primarily to immerse the
audience in the artworks. Techniques consist of:
Virtual reality
Augmented reality
Mirror and lighting effects
Projections
3D displays
Viewer participation
Music and audio
Motion tracking
Art Museums vs Immersive Art Museums
The norm at a typical museum or art gallery is for displays to be on view and for visitors to engage
with the exhibits quietly and solemnly.
The silence and exclusivity of traditional art galleries and museums are common. On the other hand,
immersive art exhibits and shows make use of technology and audience engagement to present art
in interesting and engaging ways.
In the case of immersive art exhibitions that feature the work of well-known masters, there may be
areas where visitors can try to draw in the artist’s style, virtual reality headsets that allow visitors to
enter the artist’s world, and other techniques that can give highly familiar artworks a new lease on
life.
“Animated projections of flowers, fish, and birds drifted across the walls and floor; as visitors moved, the
images reacted, creating ephemeral, mutating patterns. Butterflies, when “touched,” faded and
crumpled; blossoms and pine needles changed colors or were swept aside. A woman tried to dodge a
school of fish, which pooled and scattered around her boots.” Someone describing their Immersive Art
experience.
- Superblue, Miami
Opened in Florida in 2021, Superblue has immersive artworks installed by artists like Es Devlin, and
James Turrell. It is known for its catchy and engaging audience experience.
This facility’s designers turned a vacant, 50,000 square foot (4,645 square meters) industrial building
into a thriving cultural and artistic hub that will benefit the local community as well as strive to
become a significant location on the world map of contemporary art. - The Van Gogh Immersive Experience
The very popular art exhibition that is seen in locations across the world like Berlin, London, and
India brings to life the paintings of the Dutch painter. Van Gogh’s immersive art experience includes
his paintings Sunflower and Starry Night.
The main event, however, is hidden deep within the spectacle and takes the form of a huge
rectangular chamber with white walls that are furnished with cozy seats and carpeted in soft cream.
This space was designed for unwinding and immersing oneself in the world of the misunderstood
genius. - The Louvre- Mona Lisa Beyond The Glass
The Mona Lisa Beyond The Glass was a limited-time experience in 2019 that allowed visitors to be
“within the universe” of the Mona Lisa and Leonardo da Vinci.
VR specialists from Emissive produced a 3D virtual replica of the Mona Lisa that realistically moved
and interacted with the spectator, complete with a historically correct backdrop setting, using
infrared and x-ray scans of the artwork as well as its larger context. - Meow Wolf, Santa Fe
The first arts venue Meow Wolf established in 2016 is called House of Eternal Return in Santa Fe.
Meow Wolf was founded in 2008 as an unofficial group of Santa Fe artists. They design engaging and
engaging experiences.
Meow Wolf creates unique works with each one. While Santa Fe’s House of Eternal Return is a
creative fun-house with halls filled with immersive art, hidden tunnels, and interactive light. Other
art ideas are displayed at Denver and Las Vegas locations. - Atelier des Lumières, Paris
One of the most influential French figures in the world of the monument, museum, and art center
administration oversees Atelier des Lumières in Paris. They want to establish immersive digital
exhibits and digital art hubs all around the world.
