Leading brand takes out the sense of sacrifice from booze abstinence; “no alcohol, no problem”
LOS ANGELES (December 29, 2021)– HOP WTR – the non-alcoholic brew of crisp, bold hops, sparkling water and mood-boosting ingredients is supporting individuals seeking healthy resets during the first month of 2022. Dry January is a public health campaign encouraging people to abstain from alcohol for the month; aimed to generate awareness of the health impacts of excessive alcohol consumption. This year, the holiday comes off a year where “sober-curious” was one of the top-ranking internet searches.
With flavors in Classic, Blood Orange, Mango (and a soon-to-be-officially-announced Lime, available for pre-order online) HOP WTR’s proprietary blend of stress-busting hops, adaptogens and nootropics bursts with healthy benefits while tasting crisp, light, and satisfying. Citra, Amarillo, Mosaic and Azacca hops deliver a citrusy, piney flavor that evokes a tasty IPA. The stress-busting stack of adaptogens and nootropics, including ashwagandha and L-Theanine, is specifically formulated to help you unwind and destress, providing guilt-free, hop-filled relaxation without the alcohol, calories, carbs, gluten or sugar.
“Dry January offers a great reset to our drinking habits and health goals,” said Nick Taranto, Co-Founder HOP WTR. “However, HOP WTR can be applied as a tasty beverage for the sober-curious, those who are abstaining from alcohol, reducing their intake, or just craving a delicious hop-forward sparkling brew.”
While HOP WTR founders, Nick Taranto and Jordan Bass, created the beverage as a tasty stand-in for their beloved beer, they are seeing significant growth with health-conscious women and those who never identified as beer drinkers in the first place.
“Our emerging market trends are underscoring the value of hop flavors beyond the beer medium, ” added Jordan Bass, co-founder HOP WTR. “HOP WTR appeals to those who appreciate sparkling refreshment, with a more sophisticated flavor profile, sans any of the bad stuff. It’s rare when we can say ‘win-win’ and mean it. HOP WTR is a rare win-win.”
HOP WTR is available nationwide at HOPWTR.com and Amazon, as well as at Erewhon, BevMo!, Wegmans, HyVee and Ralph locations. For more information, please visit HOPWTR.com and follow-on Instagram @HOPWTR.
ABOUT HOP WTR
HOP WTR is a non-alcoholic brew of crisp, bold hops, sparkling water and mood-boosting ingredients, purposefully crafted with no calories and no sugar. Our proprietary blend of stress-busting hops, adaptogens and nootropics makes our brew burst with healthy benefits and a crisp, light and satisfying taste. It’s the ultimate booze-free, calorie-free refreshment of choice for beer lovers. Meet HOP WTR, The Healthy Way to Hops.
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Media contact:
Matt Kovacs
310-395-5050